About us

Research over the last 20 years has clearly shown that an Infant's environment in its first 5 years has a dramatic affect on their mental and physical development. This period is crucial in your ability as parents to nurture this development and provide a stable and enriching environment that benefits your baby with rewarding experience in their early years.

Babies have a biological need and desire to learn. Smart Baby Zone specialises in providing developmental products that will provide your baby with stimulating experiences and creative challenges. Our product range not only includes some of the famous brand names in quality toys, but also innovative and specialist products that will provide maximum benefit in your child’s development. All our products have been developed through years of research involving child development consultants, child psychologists, child carers, parents and children themselves.

For each product within our store, we have defined which development skills the product will help to enhance for your child. The skills cover the following 6 categories:

Sensory Development	Motor Skills	Cognitive/ Language Skills
Problem Resolution	Object Memory	Imagination & Creativity

The definition for each of the Development Skills can be found in our Parents Zone.

Our Vision
To assist and offer parents the ability to provide a healthy learning environment for their children. We will continue to search the world for innovative products that make learning fun and make our 'Smart Baby' a 'Happy Baby' in the knowledge that they have had a good start in life.

"It is a greater work to educate a child, in the true and large sense of the word, then to rule a state."

William Ellery Channing (1780-1842)